Clapping in solidarity
The pandemic has revealed how deep the digital divide is in Belgium. Young people who are unable to follow their school lessons online or do their homework are particularly disadvantaged. In response, in March 2020 DigitalForYouth.be, a charity founded in 2019 by DNS Belgium and Close the Gap, launched a big campaign to encourage businesses to donate laptops.
Making some noise
bpostgroup, which actively promotes access to education and inclusion, quickly answered the call. So in June 2020 26,000 group employees in Belgium were asked to put their hands together in the ‘Make some noise’ campaign. The bpost Literacy Fund, managed by the King Baudouin Foundation, made a donation to DigitalForYouth for every decibel recorded. That resulted in a 25,000-euro cheque, enough to fund 250 laptops.
An initiative with a social goal, but not only that. Every refurbished laptop saves 18.5kg CO2. That’s more than 4,600kg CO2 in total for 250 laptops.